The German brands are the godfathers of the micro-niche. But while only Audi has achieved critical – and sales – success with its massive range diversification, Nissan is the only brand to successfully create entirely new niches in the mainstream sphere. Elsewhere at the show we’re seeing other brands scramble to copy Nissan’s Juke recipe (see Peugeot HR1) but Nissan’s playing new games with the Townpod.
