As the first concept under Laurens van den Acker’s stewardship of Renault, the DeZir is the first of six ‘stages’ (read ‘show cars’) of reconnecting people with the brand. The DeZir, as the name suggests, is designed to make people ‘fall in love’.
Van den Acker’s brief to lead exterior designer Yann Jarsalle was simple: design a sensual car, based around the brand’s new design language. In a rather obvious, but wholly understandable, move the result is a two-seat sports car with passionate lipstick red coachwork.
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